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The industry's premier full service DRTV advertising agency, creating successful, award-winning long- and short-form campaigns. Creative, media, campaign management.

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Electronic Retailer 24/7 - October Issue

Welcome to your personal desktop magazine, Electronic Retailer 24/7. This interactive format allows you to search by topics for the latest news that directly affects your business! Store it on your desktop so that you can access it for a quick reference tool. Electronic Retailer 24/7 is sponsored by Livemercial.

Click To Download Entire Issue

Important Correction To November Issue

In the Industry Reports section of our November issue, Mindy Grossman, CEO of IAC Retailing, which includes HSN, and one of our Opening Session speakers at our Annual Conference, was erroneously identified. We deeply regret this error and extend our sincere apology to Ms. Grossman.

Europe Halts Google/DoubleClick Deal

PARIS—According to The New York Times, the European Commission competition authorities has refused to approve Google’s $3.1 billion purchase of DoubleClick, the Internet advertising company, and ordered an in-depth review amid opposition from rivals, publishers and consumer groups. The commission, which rules on antitrust issues for the 27 countries in the European Union, says the merger raises competition concerns and requires a more thorough review of its impact on the Internet advertising business.

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Traditional TV Advertising Continues to Evolve

NEW YORK—The makeover continues this season for the traditional blocks of 30-second TV commercials known as ad "pods." Digital video recorders, changing viewer habits, a cluttered ad landscape and new ratings measures are inspiring a search for more pod-busting ad techniques. They include teasers for upcoming longer ads (yes, commercials for commercials), ads with mini dramas or comedies and more roles for brands in the shows. "For the first time, networks are searching for ways to get viewers to stay tuned to commercials," says Steven Sternberg, an audience analyst for ad-buying giant Magna Global. "And for the first time, they are working with advertisers to research the most effective commercial pod structures." Advertisers, who evaluate their cost based on the number of viewers they reach, want to pay only for people who actually watch. Nielsen is helping them calculate that this fall by providing ratings for ad break viewing (including delayed via DVR) separate from the traditional rating for the program around the ads, according to USA Today.

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Diesel Joins List of Luxury Brands Moving Online

NEW YORK—Diesel has cultivated an edgy image by selling pricey jeans and other apparel to urban hipsters, but when it came to the web, the company, like so many fashion brands, was behind the curve. The Milan-based company is taking a giant step forward with the official opening of its online store. For years, designers preferred to sell their goods through a tightly controlled network of luxury department stores and their own boutiques, fearing the web would tarnish their image of exclusivity. But with advancements in technology, fashion houses are finding they can recreate much of the sophistication of their real world stores online. Diesel spent a year developing its online store. To give the site a high-gloss feel, it hired several film industry executives, who helped the company tailor technology that was first used in movies like "The Matrix." The result is three-dimensional looking models who appear as if they are floating, dancing and flying through space, according to Fortune and CNN.

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Thumbs Down For 'Do Not Track'

WASHINGTON—A coalition of U.S. privacy organizations recently demanded that the Federal Trade Commission set up a "do not track" list that would let consumers surf the web not just anonymously, but also shielded from targeted marketing that uses anonymous data to tailor online advertising. This would take privacy law to a new level, where protection is given not only to private data (names, addresses, account numbers, etc.) but also to anonymous data (e.g., data collected through cookie technology), which would be legally regulated. The complexity and enforcement problems with a "do not track" law are enormous. Advocates liken it to the "do not call" rules that pertain to telemarketers, but only the names are similar. Compiling and applying a list of those who do not want tailored advertising will be a technological nightmare. Compliance, to the extent it can occur at all, will be costly. Ultimately, consumers will suffer through increased costs passed on to them, and opportunities for more useful consumer information will be diminished, according to a recent Business Week “View Point.”

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eTail 2008 Palm Desert
February 11-14, 2007
JW Marriott Desert Springs
Palm Desert, CA

eTail was launched in 1999 as the premier multi-channel retail event dedicated to supporting the growth of the retail industry through high-level networking and extensive thought leadership. What worked last year, may not work today and definitely won’t work tomorrow - that is why eTail is critical to many Retailers’ successes. They know they must consistently evaluate the key factors that are driving their industry to ensure innovation and success in 2008 and beyond. Now in its 10th year, eTail deals only in senior-level case studies, panels, workshops and roundtable discussions covering the challenges faced in multi-channel retailing. This industry shaping event reflects the thoughts of key retail innovators, bringing together over 1200 marketing and e-commerce executives year over year.

For more information:
Online: www.etail2008.com
Email: etail@wbresearch.com
Call: 1-888-482-6012 or 973-812-5153

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Employment Opportunities
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PER INQUIRY RADIO, TV AND PRINT PLACEMENT SPECIALISTS NEEDED
William Sullivan Advertising, specialist in per inquiry / remnant radio, TV and print advertising is looking for more per inquiry opportunities across the country. We are looking for more per inquiry radio, TV and print inventory for our clients who are looking to pay a specific price per lead. We are looking for placement specialists that have relationships with media directly. We have a proven model for over 22 years making direct response advertising work for our large and expanding list of clients in categories from online travel to anti wrinkle creams to health supplements to hair replacement and much more. We are dedicated to expanding our clients business and you can be a part of our growth. Contact Bill Sullivan at 973-379-8555 or email bill@williamsullivanadvertising.com.