| |
|
| |
 |
| |
 |
| |
|
|
| |
 |
| |
For the 7 rules for DRTV
success click here
|
| |
|
Serving DRTV Clients for Over 14 Years
|
|
|
|
Tuesday, July 28, 2009
Electronic Retailer 24/7 - July Issue
Click to View Entire Issue |
Electronic Retailer is proud to offer you an e-zine that is interactive and allows you the opportunity to search one or more issues by topic. Store it on your desktop so that you can access it for a quick reference tool. Electronic Retailer 24/7 is sponsored by 
|
Microsoft, Yahoo Agree on Ad Partnership: Source
SEATTLE—Microsoft Corp and Yahoo Inc have agreed to an online search and advertising partnership, in an attempt to rival Google Inc, a source familiar with the situation said. Microsoft will not pay an upfront fee to Yahoo, and the focus of the deal is on sharing revenue between the two companies, said the source, who did not want to be identified because a formal announcement has not been made. Microsoft and Yahoo declined comment. The two companies have talked for months about cooperating in the online advertising market, dominated by Google, according to Reuters.
Amazon Steps into Zappos’ Shoes
NEW YORK—Amazon announced Wednesday that the web retailing giant would acquire the popular shoe shopping destination Zappos.com in exchange for 10 million shares of Amazon stock. “This is a win-win situation,” says Jeff Grau, eMarketer senior analyst. “Amazon’s footwear business gets an immediate shot of adrenaline and Zappos gains access to Amazon’s deep technology and order fulfillment expertise.” As the news traveled around Twitter and the blogosphere, Zappos.com CEO Tony Hsieh reassured employees—and customers—in a letter: “We plan to run Zappos the way we have always run Zappos—continuing to do what we believe is best for our brand, our culture, and our business.”
The culture of Zappos has been a big part of its success, along with its forward-looking approach to social media. Perhaps best known in social network marketing for Hsieh’s use of Twitter, the company has also used Facebook and MySpace to share its philosophy and dangle timely offers. Since its launch in February, the Zappos Facebook page had racked up 17,000-plus fans as of mid-June 2009. The company posts a video every day and gets an average of 60 to 70 comments on each posting, according to eMarketer.
To read Electronic Retailer’s December 2008 cover story on Zappos’ CEO Tony Hsieh, click here.
Visit Our Sister Publication's NEW Web site
ESPN and CNN Lure Marketers with Word-of-Mouth Data
NEW YORK—Time Warner's CNN and Walt Disney's ESPN are grappling with the idea that a TV ad should not be judged solely by the number of people it reaches, but also by how many of the people who see it are spurred to share its message with others. It's all well and good for a TV network to boast about the ability to lure a sizable crowd, but that's so old school. Today, marketers want to know what subset of that audience talked about their ad with other people, and if that conversation was a positive or negative one.
"The usual view is that in marketing, to achieve a certain goal or aim, the more word-of-mouth you have, the less advertising you need," said Graeme Hutton, director-consumer insights at Interpublic Group of Cos.' Universal McCann. "We found, in fact, that media advertising quite clearly helped generate word-of-mouth." CNN and ESPN are both working with independent social-media firm Keller Fay, which has since June of 2006 been surveying what CEO Ed Keller describes as a "rolling cross-section" of 700 consumers every week, totaling 36,000 a year, according to Advertising Age.
|
This Week on Electronic Retailer's Blog :
Mobile Rules of the Road for E-Retailers
2 ERA Members, ERSP Representative to Testify Before the Senate
True Blood and Burger King Take a Bite Out of DR
Does This Calvin Klein Ad Go Too Far?
Tower Media on Optimizing Video for Search
Internet TV: All You Want – For a Price
Join the discussion- we dare you!
|
| EMPLOYMENT OPPORTUNITIES |
PER INQUIRY RADIO, TV, PRINT AND INTERNET CLIENTS NEEDED.
William Sullivan Advertising, specialist in per inquiry / remnant radio, TV, print and Internet advertising is looking for more clients to place advertising in our per Inquiry program across the country. Presently we have over 50 satisfied clients using our per inquiry radio, TV, print and Internet service paying a specific price per lead. Feel free to read some of Bill’s articles on DR Radio which had been published in Electronic Retailer Magazine . http://www.williamsullivanadvertising.com/articles_0607.html . We have a track record for over 22 years making direct response advertising work for our large and expanding list of clients. For samples of our radio commercials please visit http://www.williamsullivanadvertising.com/samples.html.. Our present client categories start from Natural Cures book to acne products to stress and anxiety relief programs to inventions companies to hair replacement and much more. We are dedicated to expanding our clients business. Contact Bill Sullivan at
973-379-8555 or e-mail bill@williamsullivanadvertising.com .
DR RADIO, TV, PRINT AND INTERNET CLIENTS
NEEDED
Today’s climate delivering premium radio, TV, print and Internet inventory at .20 to .30 cents on the dollar. If you’re looking for consistent and affordable call volume, calls that convert, you don’t want PI . Don’t buy inventory nobody else wants, buy premium inventory because you need it to run and you need it to drives calls… and buy premium at huge discounts. If you’re a Television or Radio sales representative with a client that’s struggling, a sk about our referral program. Both National and Local media brokers want to talk with serious businesses looking for solutions.
Call Ken Michelini at Result Advertising at 877-50-RESULT, read Electronic Retailer's article: http://www.electronicretailermag.com/er0409_radio/ or visit www.resultadvertising.net
|
COMPANY NOTICES
ERA and InventHelp Partner to Host InventHelp-INPEX New Product Showcase
ARLINGTON, Va.—The Electronic Retailing Association (ERA), the leading trade association for direct-to-consumer commerce, has announced an exclusive partnership with InventHelp to host the InventHelp-INPEX New Product Showcase at the 2009 ERA D2C Convention in Las Vegas, September 13-15, 2009. “ERA is dedicated to supporting entrepreneurs by providing them an effective means to market their innovative products,” says Julie Coons, ERA’s president and CEO. “Partnering with InventHelp is a perfect fit. By co-locating the InventHelp-INPEX New Product Showcase at our D2C Convention, we’ll be able to provide a great venue in which inventors can meet directly with the industry players who can take those products to the mass market.”
The InventHelp-INPEX New Product Showcase provides inventors with a two-minute opportunity to present their new products to top retailers in the direct response industry. A panel of expert judges will select the top two products, which will then be featured in a pitchmen duel with leading TV pitchmen on the second day of the event. “We are pleased to be working with ERA to bring the New Product Showcase to the D2C show,” says Nicole Hait, director of INPEX. “This event will give inventors an unmatched opportunity to have first-hand access to those companies that are seeking the next addition to their product line.”
Local Entrepreneurs Aim To Help Retail Markets Conserve Paper One Receipt At A Time
FULLERTON, Calif.—For the consumer masses who may find themselves frustrated with mile long receipts, or wads of receipts in a wallet, purse, pocket, shoebox, alletronic has found the solution to this widespread paper receipt headache. And that answer is paperless receipts. Founder and CEO Isaac Lay along with two others began alletronic, a local company that provides another alternative to have receipts safely and effectively sent to the consumer online. Paperless receipts make it possible for both the consumer and retailer to cut back on the excessive amounts of paper a business uses on a daily basis. In addition, consumers are also playing a part to help the environment with every purchase they make.
Argo Marketing’s Jason Levesque Announces Congressional Run
AUBURN, Maine—Jason Levesque, an Androscoggin County business and civic leader, announced that he is seeking the Republican nomination in Maine's 2nd Congressional District. "I grew up in Maine, I'm raising a family in Maine, and I run a business in Maine. Everyday, I see the challenges Mainers are facing firsthand," said Levesque. Levesque is president of Argo Marketing Group, an ERA member. For more information on Levesque’s campaign, click here.
CALENDAR
eTail Baltimore 2009
August 3-6, 2009
Hilton Baltimore
Baltimore, Md.
For more information, visit www.etaileast.com
ERA D2C Convention
September 13-15, 2009
Paris Hotel & Casino
Las Vegas, Nev.
For more information, visit www.d2cshow.org/
Electronic Retailer News Direct is a weekly electronic newsletter that provides readers with the most up-to-date news, events and market research pertaining to the direct response marketing industry. Electronic Retailer magazine and Electronic Retailer News Direct are publications of the Electronic Retailing Association (ERA). Copyright 2009. | Privacy Policy
|
 |
|
Microsoft Offers Europe a Choice of Browsers
BERLIN—Microsoft has offered to give European computer users a choice of web browsers, an unprecedented move that the company, the world’s largest software maker, hopes will avert another antitrust conviction and big fine. Microsoft said users of new computers running Windows 7 in Europe would get a ballot screen that would let them easily download other browsers from the Internet and turn off Microsoft’s default Internet Explorer. If European officials approve the proposal and drop their antitrust case against Microsoft, the version of Windows 7 with the ballot screen could be available in Europe shortly after the official release of the software on Oct. 22, the company’s general counsel, Bradford L. Smith, said in an interview.
U.S. and China Seeking Economic Stability
WASHINGTON—Treasury Secretary Timothy Geithner said Tuesday that the United States and China had reached common agreement on the need to work toward more balanced global growth once the current economic crisis has ended. Geithner spoke as the two countries were wrapping up two days of discussions aimed at seeking to narrow differences on a wide range of economic and foreign policy issues. "Our two nations are committed to a strong and stable international financial system that will contribute to more stable, balanced growth globally," Geithner said as he and top Chinese economic officials resumed discussions on a variety of economic issues.
|
|
|
|
